Back to school

Top Trends For Back-To-Personality Shopping

Top Trends For Back-To-Personality Shopping

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Personality, Fashion, Back to SchoolBack to school – whether you have kids, don’t have kids, watch TV, read magazines or get your style fix from the highway billboards, you can’t escape the back-to-school push.

Here’s my takeaway from this deluge. The hot fashion trend is for the kids to show off their personality.

What? What about us? When is the last time your boss, your spouse, your dress code or your peers actually said, “Hey Mildred, get dressed with some personality for God’s sake!”

My favorite campaign is the Old Navy commercial featuring the forever funny Julia Louis-Dreyfus as the swanky mom dropping Hunter, her lawyer looking pre-teen, off at school. He declares, “Why can’t I just look like them?”

How many times have you caught yourself thinking out loud – why can’t I just look like them?

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