Cathy Alessandra is a wife, a mother of three teenagers, and the Creator, President and Publisher of What’s Up For Kids and Today’s Innovative Woman. 
Cathy’s first magazine, What’s Up For Kids, was founded in 1995 based on the need of finding information about local events and activities – all in one place. What started as a 4 page newsletter and 1000 copies has grown to a 32 page full color glossy magazine with a print circulation of 20,000.
During the years of growing her first company, What’s Up For Kids, LLC, she experienced the struggle of juggling 3 babies and a business from a home office. Cathy wanted to help mompreneurs like her launch and grow a business while enjoying all the benefits of motherhood – without suffering “SuperMom” or “SuperWoman” Fatigue. Cathy thrives on being an entrepreneur and began the National Association of Entrepreneur Moms (NAOEM) at the beginning of 2009 to empower entrepreneur moms with information, tools and resources so they can pursue their passion and balance their life.
In 2011, Cathy launched her new magazine and incorporated NAOEM into Today’s Innovative Woman- All About Business, All About Success, All About YOU! Today’s Innovative Woman is the hottest new magazine for smart, savvy women entrepreneurs. From sales and marketing, to branding and social media – from fashion and beauty to home and family, it’s ALL covered for the successful woman on the go!
Cathy resides with her husband and 3 children in the Los Angeles area. She is actively involved in her community, sitting on the Board of Trustees at Providence/Little Company of Mary Hospital and as Founder/President of Teens on a Mission, a junior philanthropy group dedicated to raising awareness in our children for the need and importance of philanthropy and its tremendous impact on society by volunteering.
Cathy has been featured on cbs.com, career-intelligence.com, The Les Brown Show on KFWB – Los Angeles. She was recognized as a 2011 Top Mompreneur by Babble.com and was a finalist in the 2011 Ali Brown Platinum Excellence Award. Cathy can be reached at cathy@cathyalessandra.com. Click the icons below to view or hear the story!
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Cathy is available to speak at your event. Contact info@whatsupforkids.com.
Topic #1:
Balance Isn’t a Four Letter Word: The Myth Busting F-Words To Take You From Frazzled to Fulfilled
• Are You Struggling—Juggling Both Your Business and Family?
• Are your multiple roles as an entrepreneur, mom, caretaker, philanthropist, partner, friend, taxi driver, cook, maid and volunteer all screaming for your attention?
• Are You Over Committed and Overwhelmed – Suffering From “SuperMom Fatigue”?
Balancing a business and a family is one of the most difficult things a woman can do. With the multiple demands from the CEO (Chief Entrepreneur Officer) to the PTO (Parent Teacher Organization), overwhelm can quickly take over without the use of tools, resources and a plan!
In this session, you will learn:
• Time management strategies to help you get out of overwhelm.
• How to leverage your life just like you leverage your business and conquer “SuperWoman Fatigue”
• How to be more productive in less time
• How to create balance and put the magic back into your Life
Topic #2:
Stop the Marketing Madness: 7 Business Essentials for Complete Marketing Success
Does the whole idea of marketing send you into confusion, chaos and overwhelm? You know it’s crucial to your success but you aren’t sure where or how to begin. And with all the different marketing options available, do you know what solutions are best for YOUR business and should be on your “must do” list?!
During Cathy’s presentation, you will learn:
- Quick and easy marketing strategies you can implement right away with little or no cost
- The most important marketing tools you must use in your business for massive results
- Which marketing solutions are right for YOU and YOUR business AND how to use those to create a complete marketing plan