whats up for kids november december 2013What’s Up For Kids is a PRINT and ONLINE magazine serving families in the South Bay area of Los Angeles with children ages 2-12We have many marketing options – one to fit every budget. There is print advertising, online advertising and becoming an exhibitor at one of our events. For details about advertising in our print publication, our ezine or this website, please Contact us any time.

Did you know that What’s Up For Kids is…..

  • A PRINTED magazine with distribution of 20,000 to over 200+ locations
  • An online WEBSITE for South Bay parents with over 3000 website visitors every month—  we average over 100 unique visitors per day
  • A Weekly E-Newsletter with over 3000 opt-in subscribers
  • A SOCIAL MEDIA platform with 2000 followers
  • An annual LIVE event drawing over 2000 people

Our average reader is:

  • The parent of children ages birth through 12
  • Living in the South Bay (Manhattan Beach, Hermosa Beach, Redondo Beach, Torrance, Palos Verdes and beyond!)
  • Living in a Single Family Dwelling
  • Annual household income of $100,000+

Email cindy@whatsupforkids.com for a 2016 Media Kit!

Print Advertising

What’s Up For Kids publishes a bi-monthly full color glossy magazine serving the South Bay area of Los Angeles. Our focus is supplying South Bay families with information on special or regularly scheduled events. Our layout includes regular columns including Quick Tips for Organizing, On Dad’s Watch, and, From the School Yard and most importantly, the calendar.

While there are other similar publications in the South Bay, What’s Up For Kids is the only one that focuses on the daily calendar of events. This encourages readers to use it as a reference source many times throughout the month, seeing your advertisement each time.

Our magazine is distributed to over 200+ locations throughout the South Bay that are family or kid oriented. Many local preschool and private schools actually send the magazine home with their students. Plus, our website compliments the magazine with updated calendar information and resource links.

Any print advertisement contract (any size) includes:

  • Full color glossy advertisement (various sizes)
  • Complete business listing in our Business Directory ($250 value)
  • Ability to post and share deals and discounts on our Deals for Families page
  • Opportunity to submit an informative article (blog or vlog) for our website
  • Connection to our social media channels as we share YOU with our followers

Deadlines for The Print Magazine:

  • February 1st for March/April (Summer Camp)
  • April 1st for May/June (Summer Camp)
  • June 1st for July/August (Summer Fun and Birthday Party)
  • August 1st for September/October (Back to School and Babies)
  • October 1st for November/Winter Issue Dec/Jan/Feb) (Holiday RoundUp and Winter Fun)

Online Advertising Options!

E-Magazine & Website Package

Reach 1000’s of opt-in E-magazine subscribers! What’s Up For Kids works hard to keep up with the latest and greatest ways to reach parents. Our e-magazine is sent each week with the latest things to do and articles of interest to parents! Your ad will be included! PLUS… that same ad is on our website. Be seen by 1000’s of website visitors EVERY MONTH! Become a website sponsor with your 125×125 banner ad on our EVERY page of our site.  (Recurring billing can be cancelled at anytime. No contract)
Package Price: $75/month
Click here to reserve your spot!

Online Business Directory

Each listing includes: Business Name • Address • Phone • Website Link • Email Address • Business Description (unlimited text) • Photos and Logo (unlimited) • Video Links • Social Media Links • Listed in Unlimited Categories, all dictated and managed by you!  And you can change any photo, or details when you need to for your business needs! PLUS add a “deal” that will appear on our Deals for Families page too.
Package Price: $250/year
Click here to get started!


WUFK Expo Logo 2016 rgbWhat’s Up For Kids Expos

Mark your calendar now for our 2016 event!

19th Annual – What’s Up For Kids Expo
The Largest Event for South Bay Families!
Torrance Cultural Arts Center, 10am – 3pm
Saturday, April 9, 2016

You can be part of the success and market your products or services directly to parents at this fun and exciting event!

Booth location determined on a first come, first serve basis. Therefore early registration is highly recommended. Once your application has been received with payment, you will be able to choose your booth location. Booth fee for 2016 is $450.

Expo Booths are a great way to bring Information to those that need it most. Our event sells out early every year. It is important to register early to secure the space you want in the best location. For more information or to register for this year’s event email cindy@whatsupforkids.com or call (310) 544-1042 ext. 702


Expo/Event Rules and Regulations

Our shows are designed for the display, demonstration and sale of family-related products and services that promote and/or develop the health, character, imagination, education and creativity of children. What’s Up For Kids So Cal, LLC reserves the sole and exclusive right to determine the eligibility of all exhibits.


What’s Up For Kids So Cal, LLC will provide the use of one draped 6′ table and 2 chairs. The width and length of the exhibit may not extend into the aisle at any time. What’s Up For Kids So Cal, LLC reserves the right to modify, limit or alter any exhibit to comply with the overall quality and appearance of the show. To prevent over representation, some exhibitor categories will be admitted according to a category quota system, on a first come, first serve basis. If quota is met, applicants will be notified and space fee returned.

Show Hours

The show hours vary depending on the expo and will be sent to you upon registration. Exhibits must be completely set up 15 minutes prior to the opening public hours. No further set up will be allowed after that time. Exhibits must be continually staffed and remain intact throughout the Show hours. No exhibit or portion thereof may be removed from the hall during show hours. All exhibitors agree not to dismantle until 1 minute after the show ends. Any exhibitor who dismantles prior to that time may become ineligible for participation in future events and may be fined $100. Exhibits must be removed from the building within 1 hour following the end of the show.


This agreement shall not constitute or be considered a partnership, employer-employee relationship, joint venture or agency between What’s Up For Kids So Cal, LLC (WUFK) and Exhibitor. Exhibitor further agrees that WUFK and their respective agents and employees shall not be responsible in any way for damage, loss, and destruction of any property of Exhibitor or injury to Exhibitor or its representatives, agency employees, licenses or invitees. Exhibitor shall be liable for any and all damages which the Exhibitor may cause to the show building in connection with its exhibit. The Exhibitor may be required to produce a certificate of insurance 30 days prior to the show date. If the exhibition hall cannot be made available or used because of strikes, acts of God, national emergency or any other cause beyond the control of WUFK, then the exhibitor waives any claim against WUFK for damages by reason of such unavailability. We hold harmless and hereby indemnify the WUFK sponsors or their agents for any loss or damage from any cause. We release WUFK from all liability and claims that might arise from our participation.

IMPORTANT PLEASE NOTE: Upon payment, you will receive an email with the Exhibitor Contract. You must download and complete this form and fax or email it in for this process to be complete. Please call (310) 544-1042 with any questions.

Refund, Return & Cancellation Policy: There are no refunds. Once your contract has been submitted,there will be no refunds, returns or cancellations.